Mario Lang - From helicopter pilot to founder of Landjäger.ch

Mario Lang (51), an entrepreneur from Aargau, has made a remarkable journey from helicopter pilot to founder of the fashion label Landjäger.ch.

The beginnings in aviation

After ten years in marketing, Mario Lang fulfilled a long-cherished dream in 2003: he obtained his helicopter pilot's license. This new passion led him to found Helikopterflug.chone of the leading Swiss companies for helicopter flight agencies. With a wide range of sightseeing flights, cab flights and event flights, the company serves customers throughout the DACH region via platforms such as Helikopterrundflug.ch, Hubschrauberflug.de and Hubschrauberflug.at. Today, the company employs around ten people.

The leap into the fashion world

Mario Lang's experience in aviation, his flair for marketing and his love of Switzerland inspired him to found Landjäger.ch. The fashion label combines traditional Swiss symbols such as the edelweiss, silhouettes and the Swiss cross with modern designs. The products range from T-shirts and polo shirts to jackets and accessories and are an expression of Swiss identity and a sense of style.

The basis of the products: Quality, origin and tradition

A central element of the Landjäger.ch brand are the popular Edelweiss shirtswhich have long since become genuine classics. They symbolize Swiss tradition and attitude to life - robust, authentic and timeless. The collection is constantly being expanded and interpreted in a modern way without losing its traditional character.

In addition, many items - including own textile developments - in Europe. Mario Lang attaches great importance to transparency in productionhigh-quality materials and fair working conditions. This consciously sets Landjäger.ch apart from the globalized mass market.

Sustainability and social commitment

Landjäger.ch attaches great importance to sustainability. For every product sold, a tree is planted and the company supports the Swiss Mountain Aid to help the mountain population. These initiatives reflect Mario Lang's commitment to the environment and society.

Product range expansion and personalization

What began as a small but fine selection of traditional garments has grown over the years. Today, the range also includes Basic clothing for work and leisureincluding workwear- and sportswear. Many of these articles can be customized individually personalized - be it with a high-quality print or a embroideryfor clubs, companies or events, for example.

A look into the future

With Landjäger.ch, Mario Lang has created a brand that combines tradition and modernity. His journey from helicopter pilot to fashion entrepreneur shows how diverse and inspiring a career path can be when you combine passion and entrepreneurial spirit.

Fun fact: With us, every customer gets a Landjäger (sausage) delivered free of charge.