Alt Origin & Philosophy

Origin and company philosophy

In addition to our commitment in Switzerland, we are also proud of our partnership with an Indian producer who also attaches great importance to fair trade and socially responsible production. 

Commitment in Switzerland

Switzerland is a privileged country and generally offers its citizens very good prospects and opportunities. Nevertheless, poverty also exists here. To counteract this, we support the aid organization "Schweizer Berghilfe" with regular contributions. Through support like ours, we enable Swiss families to have a secure existence, give them hope and enable them to have a better future.

More about Swiss Mountain Aid and our commitment Swiss aid
Photos: Swiss Mountain Aid

Production country India

It is precisely these hopes and opportunities that we would like to give not only to families in Switzerland, but also in a country like India. India, one of the most populous countries in the world, is an up-and-coming nation that can look back on a long tradition of textile production. With its vast knowledge and experience in the production of high-quality garments, India is an ideal match for the philosophy of Landjä When evaluating possible production sites (over 20 offers were examined), our current producer from India caught our eye early on. It was no coincidence that we chose this company. The social and quality aspects of production were the main deciding factors.


Swissness despite production in India

Most of our products are currently designed for the Swiss market (other markets are being evaluated on an ongoing basis) and are therefore adorned with a Swiss cross or our "Edelschweiz" logo for decorative purposes. The fact that many of our products are manufactured in India has both economic and social aspects and therefore fits in perfectly with our company philosophy, which places great importance on mutual respect and joint development.

Today, we are happy to have found a suitable producer in India, to be able to get involved here and to manufacture popular, fair and high-quality products for our customers and to constantly develop our products and design new ones. Through our orders, we create jobs in a country that is still marked by poverty. Through this direct cooperation, we help many families to lead a better life and see this as a classic win-win situation - for our young company, the producers and their employees, but also for our discerning customers. 

The producer

The producer of our Landjäger fashion runs a SEDEX-certified company and is ISO 9001, 14001 and 22000 certified. As we attach great importance to fair conditions and quality, we also pay fair prices for production. In addition, we regularly pay large bonuses for good quality and careful processing. We make voluntary payments such as these in particular to express our appreciation and recognition of the manufacturer and its employees. But also because sustainable and honest cooperation with motivated employees is important to us. Compliance with socially acceptable standards on site is therefore a high priority for us and is also regulated by contractual agreements with the producer. These oblige them to comply with our agreements. Clichés such as child labor are therefore excluded from our supply chain, as is exploitation through poorly paid wage labor. Nevertheless, we continue to strive to constantly rethink and promote production, sustainability and environmental protection.

Manufacture at the producer in India

Our focus

In order not to lose the focus on our home market, a large part of the value creation takes place in Switzerland itself. Development, design, marketing, warehousing and sales take place exclusively in Switzerland.

Our commitment therefore not only gives hope and prospects for a better future to many families in Switzerland, but also in India. We are convinced that in today's globalized world, we can only move towards a better and more sustainable future together.

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